You probably recognize expert house stager and interior designer Cora Sue Anthony from HGTV’s Real Estate Intervention.
Cora Sue is the founder and owner of Anthony Staging and has been successfully staging homes for the past ten years. From million dollar homes to modest family dwellings, Cora Sue is excellent at advising homeowners on how to merchandise their homes at optimal value, even during this tough housing market.
Cora Sue achieves amazing transformations and high-end looks with paint color, floor finishes, kitchen re-facing, curb appeal, and beautifully placed furniture.
How did you become a house stager?
I got into home staging purely by accident. I had been a stage hand and set designer for theater for many years. I was having a Christmas party and a home stager admired the way my home was decorated for Christmas and asked me if I was interested in staging. I said yes! Did you see the sets I built for the local school play? I didn’t understand she meant home staging. She explained it to me. I worked with her in her business. It was very similar to what I already knew about the theater. When she moved away, I decided to go into business for myself. Since then, I got a TV show on HGTV and have been featured in magazines.
Watch Cora Sue Anthony in action on HGTV’s Real Estate Intervention
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What is the most important element of home staging?
I think the single most important element of home staging or interior design is to take the idea from your head and make it real. It’s not as easy as you may think. You must stay positive, be flexible and have perseverance. And NEVER give up!
My advice to anyone selling their home and attempting to stage their own home is, talk to an expert. Get a consultation from a professional stager. Staging a home is much more than just decorating. You stage a home in order to merchandise the house in the best light possible.
Buying a house is emotional. You must evoke an emotional response in potential buyers. You also have to keep in mind, logistics. Potential buyers must be able to get the entire house with an easy flow. Psychologically potential buyers are looking for lifestyle. You must show them how they fit and belong in the house. I like to ask sellers who want to stage themselves is, “Would you perform your own surgery?” “I don’t ask a chef to pull my teeth. Or ask the mechanic to do my hair.” It may be possible but, it’s always easier to let the experts do what they do best!
18th Street Living Room Before & After
do you have any advice for those who are intimidated by interior design?
If you feel intimidated by interior design, gather your favorite things (colors, fabrics, collected items etc…) and get in touch with a designer, let them take your favorite things and bring them to life in your space. Sometimes you just need a little nudge to get you going in the right direction.
Chelton Living Room
What has been your favorite project so far?
My favorite project so far is my volunteer work making over chemotherapy units for Rooms That Rock 4 Chemo. I love to create outdoor spaces indoors. Patients going through chemo don’t get to spend time outside. So I make the infusion and injection rooms feel like a spa, a park, a garden, or the beach.
Rooms That Rock 4 Chemo, Giants Room Designed by Cora Sue Anthony. Photo Credit: Melissa Mermin
Rooms That Rock 4 Chemo – Giants Room Designed by Cora Sue Anthony
What is the greatest compliment you have received for your work?
The greatest compliments I receive are never words. It’s the tears.